In 2008, a technology PR agency located in the Chicago area contacted Lynn to source a PR candidate with strong writing skills to work virtually on behalf of the agency’s clients.
The candidate would write all content for client communications.
This included: press releases, case studies, Q&As, white papers, bylined articles, award applications, and testimonials.
The best candidate lived in West Virginia. Her writing samples, ability to interact with clients, and her deliverables were “best in class,” Lynn said. “She was so successful at her assignments that the client assigned more complex projects over time.” This candidate continues to work on behalf of the agency to this day.
The agency and its clients are thrilled with her work. “This reflects the ongoing successes the gig economy can provide to clients, candidates, and placement agencies.” Lynn continued: “This type of arrangement works beautifully for all of us.”