SEM/Digital Media Specialist

by | Apr 27, 2023

Ad Agency

Ref # 997

Summary:

Do you enjoy developing and managing paid search campaigns on Google, Bing, Yahoo and other pay-per-click (PPC) and paid social platforms? Have experience in B2B and B2C? Do you have 2+ years of relevant experience? Client will also consider an entry level position for new grads with relevant Ad agency internship experience. Are you a self-starter and thrive in a fast-paced environment, interacting with team members and clients? Live in Chicago area?

Ad agency client is a fully-integrated award-winning B2B and B2C firm, focusing on lead generation for senior living, tourism, manufacturing and home service industries. Results driven. Agency is dedicated to positioning/developing brands and campaigns that build market momentum and response. Team consists of high-energy, fun-loving, talented people…. A collaborative leadership structure that cares about their people.

SEM Digital Media Specialist - Ad Agency

Background:

  • Proven SEM and PPC campaign experience with Google, Yahoo/​Bing
  • Google Ads Certified, Google Analytics Certified
  • 2+ years of relevant experience. Or new grads with relevant Ad agency internship experience.
  • Paid social media experience
  • Strong analytical and communication skills
  • Skilled in Excel - Pivot tables, Formulas
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Continually current on trends and best search engine marketing practices
  • In-depth experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite)
  • Adept in and experienced with website analytics tools (e.g٫ Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience generating SEM reports
  • Working knowledge of HTML, CSS, and JavaScript
  • Bachelor’s degree in Marketing, Digital, Analytics or a related field

Responsibilities:

  • Campaign strategy and development for agency clients.
  • Execute tests, collect and analyze data, identify trends and insights
  • Achieve maximum ROI in paid search campaigns using data analysis
  • Develop monthly performance reports, showcasing campaign activity
  • Track, report, and analyze PPC initiatives and campaigns
  • Effectively estimate and manage campaign expenses and budgets.
  • Optimize copy and landing pages for paid SEM campaigns
  • Continually expand and optimize paid keyword discovery
  • Research and analyze competitor advertising link

To Apply:

Please send your resume, writing samples & answers to the questions from https://lhazan.com/candidate-services/qa/ to Falguni Shah at falguni@lhazan.com, Lynn Hazan & Associates. Please refer to: SEM/​Digital Media Specialist – Ref #997 in the header.