Nov 14, 2014- Lynn’s e-jobs

“The brain is a wonderful organ; it starts working the moment you get up in the morning and does not stop until you get into the office.”
– Tom Robbins

….Unless you have a job you love and feel passionate about…. Check out our latest jobs and more to come next week.

1. Multiple Jobs are coming next week, stay tuned…….

2. Current Job Openings

3. Upcoming Events

4. Article

 

Current Job Openings:

1.  Global Portfolio Manager – Charlotte – NC, http://lhazan.com/job-opening/global-portfolio-manager-charlotte-nc/

2. Director of Marketing – Entrepreneurial services company—Private Equity Owned- Chicago, http://lhazan.com/job-opening/director-marketing-chicago/

 

Upcoming Events:

1. KMG Marketing Collaboration Event – Sat, Nov 15- Tomorrow!!

Global Marketing: Building Brand Engagement while leveraging customer understanding

  • Where: 14 E Jackson, Room 805
  • When: 9 AM – 1 PM, November 15, 2014

More details: http://www.kellstadtmarketing.com/event/global-marketing-building-brand-engagement

2. IABC/Chicago

Pass the Drumstick and Your Resume: Your Next Career Steps

  • Where: DePaul College of Communications Theater, 14 E Jackson, Rm LL102-note new location.
  • When: 6-8 pm. November 18, 2014

Join IABC/Chicago on November 18 as we talk with Lynn Hazan from Lynn Hazan & Associates, a marketing/communications executive recruiting firm. Learn how to work with executive recruiters, showcase your brand, increase your value and use your job search strategies to your advantage. We’ll start at 6 p.m. with networking, hear from Lynn at 6:15 p.m. and end with a Q &A!
This event is especially timely since job search efforts may slow or stop with the approaching winter holidays. So, take this opportunity to benefit from Lynn’s expertise and network with other communicators. You will learn about: working with executive recruiters learning about the job market for 2015 and anticipated hiring needs increasing your job search during the holidays and into the new year putting your best foot forward using the best of in person and social media tools.

For more details click here: http://chicago.iabc.com/2014/10/looking-for-the-next-step-in-your-career-meet-lynn-hazan-on-nov-18/

3. Lynn’s Truisms: The Keys to Career Success

Date: Monday, December 8

Time: 6:00 PM to 7:30 PM

Location: Harding Room at St. Chrysostom’s Church, 1424 N. Dearborn Parkway, Chicago, IL 60610.

Free admission.

Sponsored by:Career Transitions Center of Chicago (CTC): The Center is a not-for-profit organization providing career transition and job search assistance.

In this tongue in cheek and humorous presentation, just in time for the holiday season, Lynn will share her time honored tips and tricks for successful job search strategies.Learn how to be a more effective job seeker. Use your strengths and talents to your advantage. Re-invent yourself to create demand for your talent.  Above all, stay curious. Take advantage of brain tools to enhance your own natural abilities. Understand why Lynn loves ducks and how they apply to you. Leverage the understanding of the “Three Pillars of Society” and how to be an “Opportunity Maker”. This interactive seminar will spark new ideas as we move into the peak person to person time of the year. Use it to your advantage.

 

Article:

5 outdated PR tactics and their modern equivalents
By Meredith L. Eaton | Posted: November 6, 2014

http://www.prdaily.com/Main/Articles/17565.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=The%205%20most-popular%20stories%20on%20PR%20Daily&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F17565.aspx&utm_content=buffy%40lhazan.com

Some aspects of public relations will always stay the same: authenticity, credibility, relationship building, fast acting, thought leadership.

But, the ways in which we achieve some of these elements have changed.

From circulation numbers to embedded URLs, event attendance to social presence, and direct mail to text messages, PR is evolving. Here are five outdated practices that have successfully undergone modern makeovers:

1. Press conferences

While traditional press conferences may still work for government officials, Twitter chats are the modern equivalent. Eighty-three percent of Fortune 500 companies have active Twitter accounts, and for good reason. With 271 million monthly active Twitter users, companies have their customers, partners and prospects at their fingertips.

2. Media tours

Unless you’re flying across the globe for an event or customer meeting, hopping on a plane just for a media tour is practically unheard of these days. Why waste thousands of dollars when a series of 30-minute phone briefings will do the job? Not to mention, with the propensity for scheduling conflicts and breaking news, face-to-face sessions can be more hassle than they’re worth. You’ll see everyone at the next major conference anyway.

3. Press kits

When was the last time you packaged a press release with screen shots, product images, company backgrounders, executive bios and headshots, FAQs and datasheets? That information is still available on company websites (where reporters know they can find it), but good content is replacing media kits. Whether it’s a unique data set on an industry trend or an exclusive quote on a current event, reporters are looking for the new and interesting, not the pre-packaged.

4. Television

Getting on the evening news is still a great feather in your cap—in fact, any broadcast spot is often the dream coverage for PR. But, with videos on the rise and YouTube reaching more than 1 billion unique users each month, there’s no doubt online video is television’s modern equivalent. YouTube users watch more than 1 billion videos daily on mobile devices, whereas only 30 million people watch TV on them. Perhaps the medium will even help make Eric Schmidt’s statement true.

5. Charts

Decades ago, one chart showing a technology’s growth may have sufficed, but now it’s better to combine that growth trajectory with other related information in an infographic. For instance, how does that growth compare across countries? Does the growth directly relate to mobile use? People (including the press) want to see context and a storyline. That’s how your chart, as one piece of a bigger industry puzzle, will get coverage.