Virtual Marketing & Communications Manager

Yetter Tax/Sales Tax Institute

Location:  Remote

Ref #993

Summary:

Do you enjoy using your marketing and communications expertise to position a client’s leadership in sales tax consulting? Yetter Tax/Sales Tax Institute is an industry leader. Their content & continuing education seminars are top ranked.

Our remote Chicago based client demystifies complexities of sales tax to empower individuals & companies to understand & manage their risks & responsibilities. The Institute educates, consults & advocates to shine a light on importance of sales tax compliance in business. Company elevates, profiles, influences, & values sales tax professionals.

Yetter Tax/Sales Tax Institute is committed to social justice & equity, respecting differences & similarities of all. Open to candidates who wish to work remotely, with travel as needed for company events & training.

Client Values

Committed to creating a culture that values expertise, integrity, curiosity & growth, respect, kindness, devotion, well-being, respect, & kindness.

Purpose of Role:  

Virtual Marketing & Communications Manager manages all functions within marketing department which lives in fast-paced & dynamic environment of a small but mighty sales tax consulting & education company. Reports to President & industry leader, Diane Yetter.  Ideal candidate is strategic, thrives in action, is hands on, delivers marketing, public relations & educational products to grow a global brand & widen one’s expertise.

Background: Required Qualifications/Skills/Attributes

Education:

  • BS or BA degree in Business, Finance or Marketing-related major

Marketing Expertise:

  • 5-7+ years of experience in marketing professional services & B2B marketing, including supervisory experience.
  • 3-5 years of copywriting & editing experience for email & web landing pages; short & long format writing (e.g., editing white papers)
  • 3-5 years of experience creating, launching & tracking digital advertising campaigns for online products (preferably video educational products or similar)
  • Experience creating & managing annual marketing plans & content calendars
  • Expert-level social media skills that drive engagement of company products & content (primarily on LinkedIn and FaceBook)
  • Experience creating marketing strategies for new & existing products/services that result in increased revenue
  • Skilled at analyzing marketing campaigns for strengths/weaknesses & tracking marketing metrics to report on resulting revenue
  • Experience with website analysis for conversion rates & understanding what drives sales
  • Enjoys identifying new audiences & creating plans for outreach
  • Understands capabilities for CRM systems & benefits of using marketing campaigns.
  • Passionate about crafting content that breaks down complex topics into interesting, compelling reading
  • Intense drive to deliver results. Bias for action
  • Self-driven & enjoys working in team environment
  • Entrepreneurial spirit. Thrives in creating innovative solutions to complex problems
  • Understands the “why”. Builds high-level strategy, then implements to successful completion.

Technology/Collaboration/Writing/Events

  • Expert proficiency in technology applications: Microsoft Office Suite (especially Powerpoint and Excel), Sharepoint Online, Wrike (or other project management tool)
  • Exhibits communication/leadership skills to lead marketing team; partners with other departments on new products & services
  • Able to work with outside partners on joint marketing efforts, resource sharing & events to maximize brand awareness
  • Experience with organizing & promoting events including site evaluation, contracting, promotion & event execution
  • Experience working with trade/professional associations, chambers of commerce, or consulting firms that produce & sell educational events; skilled in managing these events (scheduling, promotion & product deliveries, etc…)

Preferred Skills and Experience:

  • Sales tax or accounting/financial services industry experience
  • In-depth Google Analytics understanding, baseline GA 4 understanding
  • Marketing CRM management and best practices experience
  • Experience selling educational courses – online & in-person formats
  • Graphic design experience – or strong ability to make creative briefs.
  • CRM migration experience
  • Marketing automation experience
  • Online community management experience

Essential Job Functions and Responsibilities

  • 15% Strategy:
    • Develop & lead integrated marketing strategic plan with monthly, quarterly & yearly goals.
    • Find, strategize & execute on product development opportunities that result in significant revenue growth
  • 30% Course/Product Creation, Promotion & Advertising (organic & paid):
    • Create & execute paid digital advertising plan
    • Plan & promote 2 in-person events/year, monthly webinars, online courses & special programs
    • Participate in live webinars & in-person workshops
    • Broaden audience of potential attendees at conferences
  • 30% Writing (emails, posts, blogs, tips, speeches, content for courses & promotional campaigns):
    • Manage marketing & consulting staff content creation
    • Manage PR for President & company; write content to support marketing & PR
    • Manage, create & distribute monthly e-newsletters via Infusionsoft (Keap) to 18,000 subscribers
  • 15% People Management/Partnering Activities (sponsors & professional associations):
    • Lead marketing team, consisting of marketing staff & intern
    • Collaborate with 10-11 staff
    • Partner with & oversee external vendor relationships
    • Manage sponsorships
    • Maintain relationships with professional associations
  • 10% Metrics & Monitoring (both marketing and sales metrics)

Travel:

    • Quarterly team gatherings in Chicago or other location
    • Attendance in person at 2 Sales Tax Institute courses annually (3 days each)
    • Occasional attendance at industry conferences or training

Benefits:

Include health care, 401K including matching & profit sharing, PTO, flexible work schedule, employee wellbeing support, professional development & memberships.  Service opportunities to make a difference in the world.

To Apply:

Please send your resume, samples of your work, & answers to the questions from this link: https://lhazan.com/qa/  to Lynn Hazan – lynn@lhazan.com. Please refer to “Virtual Marketing and Communications Manager” in header.